About me
About me
About me
Hi, I'm
Swasti Solanki
A strategic designer, thoughtfully designing businesses and ideas.
I'm a Strategic Designer based in New York City, with over five years spent crafting brands that feel human and ideas that make sense. I blend creativity, thoughtful storytelling, and strategic thinking to turn tricky problems into clear, impactful solutions.
Specialising in brand strategy and AI, I love diving into emerging tech and exploring the opportunities it opens in design.
My Philosphy
Design, to me, is to form deeper connections guided by empathy. As a strategist, I zoom out to think big picture, and as a designer, I zoom in to creatively solve the problem.
Currently at
Parsons School of Design
Parsons School of Design
Currently at
Parsons School of Design
Based out of
New York City
New York City
Go-to spot in the city
Washington Sq Park
Washington Sq Park
Go-to spot in the city
Washington Sq Park
Previously Associated With:
Previously Associated With:
Previously Associated With:
Resumé
Resumé
Click to know more about my professional journey
Click to know more about my professional journey
Experience
Experience
Experience
I've Worked at...
From illustration to strategy, my experience spans the full spectrum of design—here’s a glimpse into the roles, projects, and collaborations that shaped my journey.
© swastisolanki
© swastisolanki
© swastisolanki
Design Strategist, NASA [The New School, NYC]
Developed strategic frameworks by analysing data, synthesising insights and using systems thinking, foresight methods, and opportunity mapping to expand Low Earth Orbit (LEO) opportunities. Led problem framing, facilitation, and stakeholder engagement to redefine project briefs and generate actionable problem statements. Designed and delivered pitch decks, storytelling strategies, and visual communication assets to align stakeholders and drive impact.
Figma Campus Leader [NYC]
Organised and hosted workshops, events, and hackathons leading a thriving design community Collaborated with Figma's Education and Product teams, providing feedback on unreleased features and joining exclusive leadership + roadmap sessions. Managed budgets and partnerships to fund initiatives that foster innovation, inclusivity, and collaboration in the community.
Teaching Assistant, Illustration [The New School, NYC]
Guided ideation, conceptual prototyping, and execution of diverse creative projects. Facilitated strategic critique sessions and provided feedback to refine design concepts and enhance creative outcomes.
Design Lead [Red Baron, Bangalore]
Led multidisciplinary projects, integrating visual design, brand strategy, and illustration, improving client satisfaction by 25%. Managed a cross-functional creative team to ensure cohesive brand expression and timely delivery of high-stakes projects. Produced impactful multimedia content showcased at the United Nations HQ.
Visual Designer [NextLeap, Bangalore]
Redesigned brand identity and developed comprehensive brand illustration systems and asset libraries, increasing social media engagement by 40%. Ensured visual design consistency and customer recognition across all digital and interactive touchpoints.
Design Strategist, NASA [The New School, NYC]
Developed strategic frameworks by analysing data, synthesising insights and using systems thinking, foresight methods, and opportunity mapping to expand Low Earth Orbit (LEO) opportunities. Led problem framing, facilitation, and stakeholder engagement to redefine project briefs and generate actionable problem statements. Designed and delivered pitch decks, storytelling strategies, and visual communication assets to align stakeholders and drive impact.
Figma Campus Leader [NYC]
Organised and hosted workshops, events, and hackathons leading a thriving design community Collaborated with Figma's Education and Product teams, providing feedback on unreleased features and joining exclusive leadership + roadmap sessions. Managed budgets and partnerships to fund initiatives that foster innovation, inclusivity, and collaboration in the community.
Teaching Assistant, Illustration [The New School, NYC]
Guided ideation, conceptual prototyping, and execution of diverse creative projects. Facilitated strategic critique sessions and provided feedback to refine design concepts and enhance creative outcomes.
Design Lead [Red Baron, Bangalore]
Led multidisciplinary projects, integrating visual design, brand strategy, and illustration, improving client satisfaction by 25%. Managed a cross-functional creative team to ensure cohesive brand expression and timely delivery of high-stakes projects. Produced impactful multimedia content showcased at the United Nations HQ.
Visual Designer [NextLeap, Bangalore]
Redesigned brand identity and developed comprehensive brand illustration systems and asset libraries, increasing social media engagement by 40%. Ensured visual design consistency and customer recognition across all digital and interactive touchpoints.
Design Strategist, NASA [The New School, NYC]
Developed strategic frameworks by analysing data, synthesising insights and using systems thinking, foresight methods, and opportunity mapping to expand Low Earth Orbit (LEO) opportunities. Led problem framing, facilitation, and stakeholder engagement to redefine project briefs and generate actionable problem statements. Designed and delivered pitch decks, storytelling strategies, and visual communication assets to align stakeholders and drive impact.
Figma Campus Leader [NYC]
Organised and hosted workshops, events, and hackathons leading a thriving design community Collaborated with Figma's Education and Product teams, providing feedback on unreleased features and joining exclusive leadership + roadmap sessions. Managed budgets and partnerships to fund initiatives that foster innovation, inclusivity, and collaboration in the community.
Teaching Assistant, Illustration [The New School, NYC]
Guided ideation, conceptual prototyping, and execution of diverse creative projects. Facilitated strategic critique sessions and provided feedback to refine design concepts and enhance creative outcomes.
Design Lead [Red Baron, Bangalore]
Led multidisciplinary projects, integrating visual design, brand strategy, and illustration, improving client satisfaction by 25%. Managed a cross-functional creative team to ensure cohesive brand expression and timely delivery of high-stakes projects. Produced impactful multimedia content showcased at the United Nations HQ.
Visual Designer [NextLeap, Bangalore]
Redesigned brand identity and developed comprehensive brand illustration systems and asset libraries, increasing social media engagement by 40%. Ensured visual design consistency and customer recognition across all digital and interactive touchpoints.
Expertise
Design: UX/UI Design Principles, Trends & Market Research, Organisation and Planning, Storytelling, Insight Derivation, Strategic Thinking, Visual Identity Systems, Adaptability Campaign Design, Advertising Design, Content Strategy & Marketing Campaigns
Management & Collaboration: Project Management, Cross-disciplinary Collaboration & Team leadership, Interpersonal Communication, Stakeholder Coordination, Facilitation of Design Workshops and Sprints, Presentation and Pitching
Methodologies: Design Systems, Interactive Design, User Experience (UX), User Interface (UI), Data Visualisation, Digital Transformation, Content Creation, Visual Systems, Graphic Design
Technical Skills
Illustrator
Illustration
Illustrator
Illustration
Illustrator
Illustration
Photoshop
Visual Design
Photoshop
Visual Design
Photoshop
Visual Design
Figma
Design
Figma
Design
Figma
Design
Procreate
Illustration
Procreate
Illustration
Procreate
Illustration
Premier Pro
Video editing
Premier Pro
Video editing
Premier Pro
Video editing
OpenAI
Workflow
OpenAI
Workflow
OpenAI
Workflow
Notion
Documentation
Notion
Documentation
Notion
Documentation
Google Suite
Management
Google Suite
Management
Google Suite
Management
Microsoft Office
Management
Microsoft Office
Management
Microsoft Office
Management
DESIGN
Adobe Creative Suite
Figma
Procreate
Canva
Social Media Analytics (YouTube Studio, Instagram Insights, etc.)
GENERATIVE AI
Open AI (Sora, ChatGPT)
Perplexity
Claude
Figma Make
Adobe Firefly
MANAGEMENT
Google Suite
Microsoft Office
Notion
Slack
Discord
Latest Awards
FigBuild by Figma
Rotman Design Challenge
Quantum Creators Con
Thesis Commendation Award
Team Lead | Campus Winner, US Top 10
Team Lead | Runner Up
Creative Director | 3rd Prize
Srishti Institute of Art, Design and Technology
2025
2025
2025
2023
Let's Collaborate!
I’m always up for creative collaborations and meeting new people—drop a line and let’s make something great.
Let's Collaborate!
I’m always up for creative collaborations and meeting new people—drop a line and let’s make something great.
Let's Collaborate!
I’m always up for creative collaborations and meeting new people—drop a line and let’s make something great.