About me
Hi, I'm
Swasti Solanki
A strategic designer, thoughtfully designing businesses and ideas.
I'm a Strategic Designer based in New York City, with over five years spent crafting brands that feel human and ideas that make sense. I blend creativity, thoughtful storytelling, and strategic thinking to turn tricky problems into clear, impactful solutions.
Specialising in brand strategy and AI, I love diving into emerging tech and exploring the opportunities it opens in design.
My Core Belief
I don’t simplify complexity. I make it understood, and usable, and memorable across contexts.
Currently at
Parsons School of Design
Parsons School of Design
Currently at
Parsons School of Design
Based out of
New York City
New York City
Go-to spot in the city
Washington Sq Park
Washington Sq Park
Go-to spot in the city
Washington Sq Park
Previously Associated With:
Previously Associated With:
Previously Associated With:
Resumé
Resumé
Click to know more about my professional journey
Click to know more about my professional journey
Overview
AWARDS
FigBuild by Figma
Rotman Design Challenge
Quantum Creators Con
Thesis Commendation Award
Team Lead | Campus Winner, US Top 10
Team Lead | Runner Up
Creative Director | 3rd Prize
Srishti Institute of Art, Design and Technology
2025
2025
2025
2023
TOOLS
Figma
Design
Claude
Workflow
Gemini
Workflow
Illustrator
Illustration
Photoshop
Visual Design
Premier Pro
Video editing
Procreate
Illustration
OpenAI
Workflow
Miro
Workflow
Notion
Documentation
Google Suite
Management
Microsoft Office
Management
Expertise
Brand Strategy · Systems Mapping · Narrative Design · Visual Identity · AI Integration · Community Building · Research Synthesis · Workshop Facilitation
Experience
I've Worked at...
From illustration to strategy, my experience spans the full spectrum of design—here’s a glimpse into the roles, projects, and collaborations that shaped my journey.
© swastisolanki
Content Strategist [Joy Supply, NYC]
Led content strategy for brand launch, shaping marketing, brand guidelines, and outreach to maximize visibility and impact. • Built cohesive narratives supporting long-term business growth.
Figma Campus Leader [NYC]
• Organized and facilitated design workshops, hackathons, and instructional sessions, supporting a fast-growing design community. • Collaborated with Figma Education and Product teams, reviewing unreleased features, documenting feedback, and participating in roadmap and leadership sessions while managing budgets and partnerships.
Student Associate, Design Strategies [Parsons, NYC]
Led communications, visual assets, and event operations, producing consistent digital and print materials or program.
Teaching Assistant, Illustration [The New School, NYC]
Guided ideation, conceptual prototyping, and execution of diverse creative projects. Facilitated strategic critique sessions and provided feedback to refine design concepts and enhance creative outcomes.
Design Lead [Red Baron, Bangalore]
Led multidisciplinary projects, integrating visual design, brand strategy, and illustration, improving client satisfaction by 25%. Managed a cross-functional creative team to ensure cohesive brand expression and timely delivery of high-stakes projects. Produced impactful multimedia content showcased at the United Nations HQ.
Visual Designer [NextLeap, Bangalore]
Redesigned brand identity and developed comprehensive brand illustration systems and asset libraries, increasing social media engagement by 40%. Ensured visual design consistency and customer recognition across all digital and interactive touchpoints.
Content Strategist [Joy Supply, NYC]
Led content strategy for brand launch, shaping marketing, brand guidelines, and outreach to maximize visibility and impact. • Built cohesive narratives supporting long-term business growth.
Figma Campus Leader [NYC]
• Organized and facilitated design workshops, hackathons, and instructional sessions, supporting a fast-growing design community. • Collaborated with Figma Education and Product teams, reviewing unreleased features, documenting feedback, and participating in roadmap and leadership sessions while managing budgets and partnerships.
Student Associate, Design Strategies [Parsons, NYC]
Led communications, visual assets, and event operations, producing consistent digital and print materials or program.
Teaching Assistant, Illustration [The New School, NYC]
Guided ideation, conceptual prototyping, and execution of diverse creative projects. Facilitated strategic critique sessions and provided feedback to refine design concepts and enhance creative outcomes.
Design Lead [Red Baron, Bangalore]
Led multidisciplinary projects, integrating visual design, brand strategy, and illustration, improving client satisfaction by 25%. Managed a cross-functional creative team to ensure cohesive brand expression and timely delivery of high-stakes projects. Produced impactful multimedia content showcased at the United Nations HQ.
Visual Designer [NextLeap, Bangalore]
Redesigned brand identity and developed comprehensive brand illustration systems and asset libraries, increasing social media engagement by 40%. Ensured visual design consistency and customer recognition across all digital and interactive touchpoints.
Let's Collaborate!
I’m always up for creative collaborations and meeting new people. Drop a line and let’s make something great together!
Let's Collaborate!
I’m always up for creative collaborations and meeting new people. Drop a line and let’s make something great together!
Let's Collaborate!
I’m always up for creative collaborations and meeting new people. Drop a line and let’s make something great together!