I'm a brand designer who thinks like a strategist. I spent five years learning both halves of the job : the craft of identity and the business logic underneath it, first as a designer in India, then through Parsons' design strategy and business program in New York City.

What I actually do: I find the real problem, map the system around it, and then design a brand that makes that thinking legible and memorable. I zoom out to see the whole picture, and zoom in to solve it.

I also build community to create an impact through my ideas and inspire people to create more. 15,000 people, millions of views, keep me honest about how real audiences actually receive ideas, giving me feedback in real time.